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ziqiyang wrote a new post, Bribery -- People are losing their ethics , on the...
It draws my attention that only half-of UK employers are aware of the Bribery Act reported by Ernest & Young. I can easily think of a bribery case in China or Russia; however, I haven’t noticed...
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ziqiyang wrote a new post, What NGO can learn from Coca-Cola (Part I) , on...
People in deprived communities don’t have sustainable access to safe drinking water, electricity, basic sanitation and etc.; however, “they do have Coca- Cola” – Melinda Gates, a well-known...
View Articleziqiyang wrote a new post, What NGO can learn from Coca-Cola (Part II) , on...
The previous post talks about how Coca Cola localizes their market campaign and make people feel happy when drinking a Coke. Back to NGOs, in contrast, they made a false assumption of people “should”...
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ziqiyang wrote a new post, Discover Market Opportunities , on the site Ziqi's...
When I read the post from fellow classmate Mille Wu, I was quite surprised of the marketing strategy of “Powerful Yogurt” that targeting at male customers. Like Mille mentioned, yogurt has been...
View Articleziqiyang wrote a new post, , on the site Ziqi's marketing blog
A title of a blog “Tiffany vs. Costco” brought my attention. The post talks about Tiffany accused Costco Wholesale Corp. for using “Tiffany” brand name in the sale of engagement rings at Costco and...
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ziqiyang wrote a new post, Reflection! , on the site Ziqi's marketing blog
First of all, I’m very blessed to have Tamar’s marketing class this year, the in-class activities and marketing plan assignments are great supplement to the course content, especially, the group...
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